The Chic Witch

Some time ago, the goth look became very popular. It was a look defined by dark clothes and dark make-up. Along with the look, pop culture was suddenly influenced by the occult as Wicca and Witchcraft became a popular fascination for the masses. While it might be hard to determine what caused the sudden interest in the world of the occult, it is quite easy to surmise that the chick flicks The Craft and Practical Magic helped maneuver the interest. Because being dark suddenly became chic, those who have lived the “vampiric” lifestyle were suddenly comfortably part of society. As such, goth clothes and paraphernalia became part of the mainstream retail industry. Even fashion couture was influenced by the goth movement, as designers like Alexander McQueen and Jean Paul Gaultier innovated the goth look. MAC, the make-up brand, was catapulted into popularity as they came out with a line of dark lipsticks and eye shadows for goth crazed women. For a short moment in time, being pale and having dark make-up was a day look that women emulated. It was a short moment when looking like a rebel was chic.

4 thoughts on “The Chic Witch”

  1. While I thought “Practical Magic” was cute and funny, “The Craft” was too stereotypical of a chick flick for me, and I strongly disliked it because of how it portrayed Wicca and Witchcraft. Initially, I had the same feelings toward the WB/CW show “Charmed,” but over the years the show made itself out to be more of a fantasy in the line of Joss Whedon’s “Buffy the Vampire Slayer” and “Angel,” without any real ties to “true” Wicca and Witchcraft so much as the lore of folk tales. “The Craft” pretended like what they were showing was a legitimate depiction of what real “witches” can be like -not like L. Frank Baum’s green-faced Wicked Witch of the West, but evil girls with gothic clothes and “dark” powers.

    Whatever happened to the idea of a conflicted heroine in a chick flick, one who isn’t inexorably good or irrevocably evil? One issue I take with chick flicks these days is that the heroines are very “black or white,” and are only all good or all bad. If a good girl does something bad, she gets forgiven; if a bad girl does something good, it’s forgotten.

  2. Usually you see the kids in movies that are dressed as the goths are the druggies or outcasts. The majority of these so-called goths are seeking attention. In the movie Good Luck Chuck, the girl who casts the spell on Dane Cook was the gothic girl in the outrageous outfit. She dressed in a way that brought extra attention to her.
    For most people, the gothic look is a phase. For others, it could be a way of revealing their need for help. I think that the original idea of goth has been distorted and is apparent in society.

  3. Kourtney, what keen insight you have. I agree with your thoughts on the “goth” look. I think also the need to be “different” and “stand out” is one’s need to feel special and apart from the others. With the mass marketing and everyone looking the “same” some do feel the need to “stand out” on their own.

  4. Isn’t it interesting when you see style trends based on looking unhealthy? 🙂

    Meredith, good comment on the disconnect between movie “witchcraft” and the actual practice of Wicca, which tends to be very far from what people think of when they think of stereotypic “witches.” Of course, some self-styled Wiccans or witches choose to court popular stereotypes by associating themselves with cliched images, but, for the most part, neo-pagan spiritual practices are far removed from that.

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